Since your bank knows exactly the credit card ID of the machines at the theater, within two seconds, it makes that credit card work -- but only at those machines, for only about 30 minutes and only for the amount the ticket costs. A MoviePass card. If you don't buy that ticket within 30 minutes, the money comes back to us. When our subscribers go to the box office, they hand over their MoviePass credit card, [and box office workers] swipe it and they give our customers the ticket. We pay the full price of the ticket, whether our customers want to go to one movie or ten movies.
What's crazy about AMC's statement is our customers go twice as often, spend 123 percent more on concessions each time -- which is at least 80 percent margins for the theaters -- and we pay uag metropolis iphone xr rugged wallet case - magma full price, It's absolutely crazy to say, "We don't want your money." We're not asking for a discount, we're not asking for a cut of revenue, We hope over the next couple of years we'll show ourselves to be part of the movie entertainment ecocsystem., if we do that, then we want to sit down with the theaters, the studios, and figure out how we all can make more money..
We think there's a group of customers out there who've stopped going to the movies as often as they used to -- particularly between the ages of 18 and 39 -- who'd love to go to the movies more often, but have two problems. One is the risk of seeing a bad movie, and the second is they already belong to Netflix and Amazon and they can just wait and see it later. Usually people talk themselves out of going. "I've gotta get there. It might not be a great movie. It's going to be 10 bucks. If I'm already paying for Netflix, I'll just wait until it comes out."We think that's hurting the movie business. By giving people the insurance.. if you see a bad movie you can just walk out and trash it to your friends the next day, and not feel bad that you wasted 10 bucks. That way, it can actually be fun to see a bad movie. Or see a movie you didn't think you'd like and fall in love with it. We think we can expand people's interest in film, make it more enjoyable and result in more people going to the movies more often.
No, those are all agreements that they've done with their credit card processor, whoever they might be, If you agree to take Visa or Mastercard, you've agreed not to discriminate between one card and another, If you're a company like AMC and you say I'll take this Mastercard but not that Mastercard, you're violating the rules of the credit card company and you've lost your ability to take any Mastercard after that, It's almost like if I went out and said you no longer could see Warner Bros, movies at AMC, Even though uag metropolis iphone xr rugged wallet case - magma it wouldn't be true, I would be damaging their business, and they would be upset, That's what they're doing to us: They're confusing customers and starting to make customers believe that MoviePass cannot be used at AMC theaters, That's not true..
I'd love someone to explain how what we're doing is not legal. We're sending our customers to buy full-price tickets from them, and they're not paying us a single penny. I ran Redbox for eight years, and we were one of the largest credit card processors.. we were doing more than 2 million credit card transactions a day. I think the only way they can stop taking our credit card is by violating the rules of Mastercard, which would mean they'd have to give up Mastercard altogether. If they did that, I'd just switch to a different credit card company. If they instructed their staff to not take cards that say MoviePass on them, I'd take the logos off our cards and create multiple different colors of card.
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