This year especially, Samsung needed to put on a good show. The company was under pressure to wow consumers with the Galaxy Note 8, the first direct follow-up to the Note 7, which was twice recalled last year over its unhealthy tendency to catch fire. The incident turned Samsung into the butt of many jokes, humbling the mighty tech giant. This event marked the first chance for Samsung to get you trusting the Note name again. "Media events are an essential element in creating both enthusiasm and understanding of the product," said Maribel Lopez, an analyst at Lopez Research.
While Samsung has long been saddled with the label of "fast follower" (after Apple), it sees itself more as an innovator, pointing to advances like wireless charging, curved displays and its S-Pen stylus, To Samsung, its high production values are further evidence that it's a ted baker emmare iphone 8 plus mirror folio case - palace gardens brand you want to pay attention to, The result is more a show than a product launch, and one that you can only fully appreciate in person, A Samsung spokesman wasn't available to comment on the work behind the company's events..
The massive hangarlike main hall of the Armory is barely recognizable to anyone familiar with this space. Samsung has transformed the hall, laying down a gigantic square stage in the middle. Along the rear two sides of the stage are two huge (sensing a theme here?) displays that reach toward the rafters above. Behind me are two sets of stadium risers, which are facing the remaining two sides of the stage. The outside of the historic Park Avenue Armory in Manhattan. There's little indication of what's going on inside beyond the Samsung sign and crowds.
I grab a seat and reserve a few more for my colleagues, kicking ted baker emmare iphone 8 plus mirror folio case - palace gardens up my fluorescent yellow shoes, which glow brightly thanks to the ultraviolet light shining from above, Once the lights dim, Samsung plays a video showing customer testimonials reflecting both enthusiasm for past Note products and the disappointment and frustration felt after the Note 7 incident, Samsung isn't shying away from the controversy, No detail spared: This hallway later goes the space route with white and blue streaks shooting backwards..
D.J. Koh, the head of Samsung's mobile business, walks on stage. "None of us will forget what happened last year," he says. "I know I won't."Koh goes through the usual introductions. The room goes dark and an image of two Note 8s emerge from the floor, projected by the tiny LED screens embedded into special floor tiles on the stage. The effect was also used at the Galaxy Note 7 launch a year ago, when the event was held in New York's Hammerstein Ballroom. The phones move underneath him and directly onto to the displays behind. The image quickly changes to the New York cityscape, with the aqua blue of the Hudson River flowing right onto the stage.
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