Samsung's latest answer to that trend, unveiled Wednesday, is the new Gear Sport smartwatch and Gear Fit 2 Pro fitness band. Both pack in capabilities and apps from big names like Speedo, Under Armour and Spotify that let you track your fitness more easily. It's the latest shift as tech companies attempt to navigate the finicky wearables market. The first devices from Apple, Samsung and others generated a lot of buzz, but sales growth has been "lackluster," according to Kantar Worldpanel ComTech analyst Dominic Sunnebo. Activity trackers like those from Fitbit have tended to sell better, but people are seeking wearables that do more. Still, companies face hurdles in getting people to take a serious look at smartwatches.
"Unlike the rapid growth seen in demand for smartphones, there does not appear to be a significant group of potential presidio sport case for apple iphone 7 and 8 - black buyers for wearables waiting in the wings," Sunnebo said, For people who don't own a wearable, only 4.6 percent "probably" or "definitely" will purchase one in the next 12 months, he said, The key, for Samsung, will be wooing people who bought a Fitbit or other fitness tracker in the past and now want a device with more functionality, And it's got to do it soon, Apple is expected to introduce its third-generation Apple Watch, with even more fitness capabilities, during an event in September..
"The smartwatch winners in the healthcare space will be the companies who can best marry accurate health or fitness apps with fashionable design," Strategy Analytics analyst Neil Mawston said. "Consumers and businesses want good-looking devices that manage or improve their wellness and make daily life more fun or productive."Samsung had few rivals when it introduced its first wearable, and it quickly controlled the smartwatch market -- until Apple started selling the Apple Watch about 18 months later. Samsung, which once sold three out of every four smartwatches in the world, shipped only 18 percent of smartwatches in the second quarter, according to Canalys. A whopping 57 percent were made by Apple.
Samsung faces further competition from the Fitbit Ionic, a $300 smartwatch geared towards athletes, This broader fitness push comes as Google's Android Wear presidio sport case for apple iphone 7 and 8 - black attempts to zig where everyone else is zagging and bet even bigger on fashion brands like Michael Kors and Tag Heuer as smartwatch partners, "With Apple dominating the smartwatch market, and with the recent unveiling of the Fitbit Ionic, Samsung has to outdo the competition with a unique smartwatch that can deliver noticeable benefits to users," Canalys analyst Jason Low said, There's "still plenty of room for improvement in fitness features," he added..
Samsung, with the Gear Sport and Gear Fit 2 Pro, has tried to do just that. Both devices are water resistant enough that you can swim with them in the ocean and track your progress with the new Speedo On app. Both also have GPS and can automatically detect and track what fitness activities you're doing through various Under Armour apps. You can even download Spotify playlists to listen to music when away from your phone. And with the Gear Sport, you can stream workout videos to your Samsung TV and even see your heart rate on the big screen as you're working out.
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