For Apple, that might be the point. The exclusive nature of the iPhone X, which can't be preordered until after the iPhone 8 and iPhone 8 Plus are already in stores, is heightened by reports that Apple faces supply constraints because of the phone's OLED displays. Even if you could afford it, you may not be able to buy one. Apple declined to comment. Right before Jobs recommended Cook as CEO, he told his successor to never ask what Jobs would have done. "Just do what's right," Cook recalled Jobs telling him.
What's right for Cook has been a move away from a narrow lineup of key products to a larger family of options that hits different prices and demographics, There's no longer just a single iPhone with a few options on storage, You have the budget model with the iPhone SE, a more affordable option with the iPhone 7 and 7 Plus, the new "mainstream" versions with the iPhone 8 and iPhone 8 Plus, and a "luxury" tier with the iPhone X, This shift began with the introduction of the kim k iphone case iPhone 6 and iPhone 6 Plus, which created a second tier for those who wanted a larger phone and optical image stabilization, Then came the iPhone 7 Plus and the introduction of a dual-lens camera -- the first time a big, noticeable feature was introduced only in the top-tier model..
That's a lot of iPhone options. The iPhone X takes it much further, introducing a radically different look: a phone with a minimal frame, wireless charging, a more vibrant OLED display, facial recognition and fun "animojis" that take advantage of the front-facing camera. In contrast, the iPhone 8 and iPhone 8 Plus get a new glass back, as well as wireless charging, but look nearly identical to the previous three generations of iPhones. The division is stark. It also isn't new. Apple pulled a similar move with the MacBook Pro, with only the top-tier version including the Touch Bar display.
Then there was the $17,000 Apple Watch Edition (which, shockingly, is no longer available), The Apple Watch family got bigger on Tuesday with the Apple Watch Series 3, which has its own LTE radio and can be used without your phone, Apple's move comes at kim k iphone case a time when phone makers are pushing the envelope with new designs, like the Samsung Galaxy S8 or the LG G6, both of which pack in more screen and less frame, There's also the OnePlus 5, which boasts high-end features with a more reasonable price tag..
But it's a tough ask for Apple fans, who'll need to spend even more money to get the iPhone that's markedly different from the one they've been holding for the past three years. While the iPhone 8 and iPhone 8 Plus are the more level-headed options for consumers, some buyers will experience the lingering feeling they're missed out on something. For many, it maybe a bitter pill to swallow knowing Apple did virtually nothing with the look of the iPhone 8 and iPhone 8 Plus. It's unclear how many will bite. A study conducted by SurveyMonkey and Creative Strategies found that a third of current iPhone owners wouldn't buy a new iPhone if it were too expensive. Another third said they would look to another model.
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