"Nobody would get on a ship without a captain because you know it's dangerous," he said. "We are on such a ship."That's a startling admission. By comparison, Apple is on a vacation cruise. With the iPhone 8 -- or iPhone Edition or whatever it will be called -- due to be unveiled on September 12, Apple's management must be looking around and seeing an empty field where the opposition has turned up a couple of men short. Samsung -- because it had to -- played it safe with the Note 8 release. And even though the phone has impressed reviewers, it's easy to think of it as a threat to the Galaxy S8, as much as it is to any upcoming iPhone.
But what if Apple releases a new phone that does the unthinkable and offers something that's not merely pretty, but surprisingly inventive?, Yes, Cupertino generally waits for other companies to launch things and then spends time in turning those things into what it believes are better designed, more user-friendly offerings, Sometimes, though, when your opposition is a little weakened, there's surely a temptation to get further ahead of it, While many believe every rumor about the new iPhones are already out there, iphone xs / x iridescent naked tough case what if Apple actually surprises in, say, the area of augmented reality?..
CEO Tim Cook has long insisted that the company believes a greater future lies there than in, say, virtual reality. Indeed, he's suggested that AR can have as big an impact on human behavior as the iPhone itself. If Apple actually does something in this area that makes humans marvel, that would leave its challengers a touch short of breath. After a few ho-hum launches in the past couple of years, it does sound improbable. Not, however, impossible. Of course, it's not as if Apple doesn't have problems. China looks like the biggest.
Moreover, some analysts believe that once the iPhone breaks the $1,000 barrier, there will be a substantial move toward mid-segment phones, But if the iPhone 8/Edition manages to be truly exciting -- and if the HomePod smart speaker turns out to be not only an attractive artifact for your living room, but a device iphone xs / x iridescent naked tough case housing a Siri who finally understands what you're saying -- Apple might enter 2018 in uncommonly fine spirits, Why, it might even leave time for Cook to begin a run for president, Yes, of course he denies even the remotest interest..
But that would be very exciting augmented reality, wouldn't it?. Commentary: As Samsung’s co-CEO admits his company is a ship without a captain, Apple’s Tim Cook seems to be poised to take his brand higher. Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives. For a company that has given a good impression of being a touch dull in recent times, Apple still seems to bump into successes like a sleepwalker stumbles into doorways. Be respectful, keep it civil and stay on topic. We delete comments that violate our policy, which we encourage you to read. Discussion threads can be closed at any time at our discretion.
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