Yes, CNET Editor-in-Chief Connie Guglielmo and I took a selfie with Apple co-founder Steve Wozniak. But it's the Woz. I walk into the entrance hall of the Steve Jobs Theater and look around the glass circular structure, with a white spaceship-like ceiling suspended above us. There's time to schmooze with analysts like Greengart and IHS Markit's Wayne Lam and journalists like Axios' Ina Fried. I ask one of the T-shirted Apple employees what he does. His response: "The attention is best focused on this wonderful venue."Other Apple employees form a human barricade in front of the two curved staircases that go down to the actual theater. They may be friendly, but they're not letting us go anywhere until the time is right.
As the employees walk down the stairs, the crowd behind them begin marching down, Seeing the motion, I attempt to bolt toward the stairs, But I hit a wall of bodies and notice everyone is moving at an extra slow pace, The reason: Those employees are slowly walking down the steps and controlling the pace in an effort to avoid a stampede, Apple's Steve Jobs Theater features some boxy leather seats, Once at the base of the lower level, CNET Editor-in-Chief iphone screen protector plastic Connie Guglielmo tells me to go and run through a set of doors and head deeper into the bowels of the theater, which reportedly house seats that cost $14,000 a piece..
Apple executives tout the venue as the most advanced theater -- able to project 4K video off the company's new Apple TV 4K box, for instance -- but all I care about are the outlets near the bottom of each seat. For a tech journalist live-blogging an event, power is everything. Most tech presentations are formulaic, but Apple shakes things up at the beginning with an audio clip of Jobs and a moment of silence before Cook walks out and pays tribute to his predecessor. "We dedicated this theater to Steve because we love him and because he loved days like this," Cook says.
Creative Strategies analyst Carolina Milanesi saw a lot of significance those few words: "It felt as if Tim Cook was turning a page into a new chapter, Acknowledging that today's and, more importantly, tomorrow's Apple remains true to what Jobs believed Apple iphone screen protector plastic should be, but it is now a company standing on its own feet."Cook welcomes us and offers and introductory remarks, and his various lieutenants get into the nitty-gritty, There's an update on the stores, then Apple Watch Series 3 and Apple TV 4K..
It's up to Philip Schiller, head of marketing for Apple, to officially unveil the iPhone 8, iPhone 8 Plus and iPhone X (pronounced "ten," and not "ex"). He speaks in a low, hushed tone, as if describing something sacred, and geeks out over an overwhelming amount of technical specifications and details. His message, however, is the same as it has been every year: This is the best iPhone ever. The highly choreographed and controlled presentation stands in contrasts to what happens once Cook wraps things up and walks off the stage. The wall behind the seat recedes into the ceiling and eager journalists and bloggers rush up to the area outside, which has been converted into a demo area.
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