That said, as strong as the reported iPhone X and iPhone 8 names now seem, there are still other contenders in the name game. This nomenclature would bring the iPhone line into a degree of symmetry with Apple's laptop and iPad lines. MacBook, MacBook Pro. iPad, iPad Pro. iPhone, iPhone Pro. OK, iPhone would be a bit messier. After all, if Apple follows its normal tradition, the existing iPhone 7 and 7 Plus will remain on sale with $100 knocked off the price. The iPhone SE, which was refreshed in March, would presumably remain as the entry-level iPhone. And the "iPhone 7S" and "7S Plus" (or, now, 8 and 8 Plus) would be in the line, too. (Apple could totally shake things up too, leaving only some or even none of these models.).
But "iPhone Pro" would be the first-ever use of that name -- a nice nod to its "newness" -- and the Pro designation as "king of the hill" would line up with everyone's general understanding of Apple's product lines, The only problem is that it somehow sounds "unfun" -- like a phone that's destined for you to toil away on work-related tasks, When the Apple Watch first launched, the line included a gold model that started for a cool $10,000, The so-called Apple Watch Edition still exists, but now in a ceramic body that starts iphone 8 plus iridescent diamond waterfall case at a somewhat less stratospheric $1,249, £1,249 or AU$1,799, With all signs pointing to the high-end iPhone starting at prices near $1,000 in the US and going up from there, the analogy to the luxury watch lines up nicely, Still, "iPhone Edition" doesn't exactly roll off the tongue..
Just days ago, 9to5mac reported that scuttlebutt at the IFA trade show had case makers locking into the iPhone Edition name for the top model, and iPhone 8 and 8 Plus names for the stepdowns. Alternately, teeing off the iPhone X/10 name, some think Apple might go with something like "iPhone Anniversary Edition." The problem with that, as many have already suggested, is that Apple rarely invokes nostalgia (giant pricey coffee table books notwithstanding). The company wants to keep consumers focused on its view of an ever-better future, not have them pining for some sort of idealized past.
Apple could opt for stripping things back down to ultimate simplicity, It did this in 2015 with its newest, sexiest laptop losing the Air name and just going with "MacBook." Likewise, the iPad Air 2 was replaced by "iPad."Two problems here, Just "iPhone" sounds more like a baseline model, which doesn't help distinguish it from a line that would likely retain one if not two "Plus" 5.5-inch models -- even iphone 8 plus iridescent diamond waterfall case though they would be stepdowns to this king of the hill model, Meanwhile, "iPhone" has, as we say in the business, terrible SEO, The default search terms would immediately become something like "new iPhone," "iPhone 2017" or "OLED iPhone." That's the opposite of good branding..
Steve Jobs was all about the iNames -- iMac, iCloud, iTunes, iPhone and iPad. But starting with Jobs' own introduction of the Apple TV and continuing into the Tim Cook era, it's been more about "Apple [insert generic product name here]." With Apple Music, Apple Pay and Apple Watch being the buzzwords of the day, would the company ever hit the ultimate reset button and walk away from the iPhone name?. My guess? Not in a million years. Throwing away one of the most valuable brand names in history just doesn't sound like a smart idea.
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