Four letters: OLED. It's no surprise Apple wants to add an OLED screen to the iPhone, to get the deep colors, inky blacks and battery efficiency that display technology can afford. With an OLED screen, each pixel generates its own light.. so when they're black, they're off, and not wasting electricity. But unlike most pieces that go into a phone, those OLED screens can only realistically come from a single source. The problem: Samsung controls at least 98 percent of the phone-sized OLED market, according to analyst firms IHS and UBI Research.
Other companies like LG do produce OLED panels, and more are gearing up, but no other firm can produce as many as Apple would need for a phone, Samsung has a virtual monopoly on these screens, and there's no backup if anything goes wrong, Apple is so big that it needs suppliers who can provide hundreds of millions brushed gold iphone case of each iPhone part each year -- anything below those thresholds, and it can't afford to use those parts at all, And apparently, Apple isn't asking for any ol' OLED screens, either, Supposedly, Apple wanted to build an OLED screen with a built-in fingerprint sensor, More recently, Apple's HomePod leak hints that a face-recognizing infrared camera may be integrated directly above Samsung's panel as well..
Both IHS and Korea's UBI Research say Samsung's OLED production for Apple has been delayed, but not because Samsung doesn't have the factories or manpower. They believe Apple's custom screen could be the culprit. Samsung didn't immediately respond to a request for comment. That's what Apple blogger extraordinaire John Gruber thinks, and his argument is fairly compelling. If Apple can't produce enough of the new OLED iPhone, it can simply charge more money. Supply and demand in action. By making the OLED iPhone more expensive, fewer people will be able to buy it. Fewer people will be disappointed, because they'll be able to write off that flagship iPhone as an ultra-luxury product. And Apple might be able to keep profits high, and/or recoup its higher development costs, by making more money off of each one sold.
With three different iPhones, Gruber argues, the luxury one would need to be meaningfully more expensive than today's highest-end $969 iPhone 7 Plus with 256GB of storage, By that logic, it seems likely an iPhone 8 would cost $1,000 or more, But even if Apple wasn't planning to release three different iPhones, it's time -- statistically speaking -- for Apple to raise the price anyhow, In a recent blog post, Asymco analyst Horace Dediu shows that Apple has historically raised the brushed gold iphone case price of its highest-end phone like clockwork every three years -- and that if the staircase-shaped pattern continues, we should expect a new price ceiling of $1,100 (roughly £845 or AU$1,390)..
According to Horace Dediu, Apple has a clear pattern of raising its highest-end iPhone price every three years, while keeping the average selling price (ASP) and entry-level price roughly the same. He's not alone. Goldman Sachs analyst Simona Jankowski, among others, believes it'll cost between $1,000 and $1,100 depending on how much storage you want. It's worth noting that the iPhone 8 might not be the only unusually expensive new phone. With the rumored price of Samsung's rival Galaxy Note 8 superphone said to be in the $900 range (about £710 or AU$1,190 converted), and the Red Hydrogen specialty phone starting at $1,200 (roughly £925, AU$1,580), an iPhone 8 with a starting price of $999 doesn't sound crazy -- it could be the new normal.
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