"If you've ever been in a 'bride tribe,' you know that would be useful," Liu said. Addressing an early issue with bulky smartwatches, Liu added that the new collection includes smaller sizes to better accommodate female shoppers and consumers in the Asia-Pacific region. The fashion brands may be eager to get into the game because Apple Watch is starting to eat their lunch, according to Avi Greengart, an analyst at Global Data. The Apple Watch is priced between $270 and $1,300, and many of these brands sit smack in the middle of that range.
"This is a conscious decision by the fashion brands," said Greengart, The hope for these companies is that they can offer a digital version of analog designs that have proved successful, "We were aiming for a look that you're wearing a real watch," said Heather Cohen-Sugarman, a spokeswoman for Movado Group, "We wanted people to tell you were wearing the iconic museum dial from miles and miles away."The priority given to aesthetics means most of of the watches on the table don't have their own LTE radio, Watches with their own radios, like the Samsung Gear S3 or the LG Watch Sport, can work independently from the phone, Singleton said the inclusion of a radio would've meant sacrifices, like dropping swappable bands, that many of blue watercolor poppies iphone case the companies weren't ready to make..
Liu said the high interest level has convinced Fossil to set up a design lab to test different ideas, like rotating bezels or different plating materials. But the fashion houses are more cautious when it comes to technology. "When we're trying to converge the two together, we want to be really sensible about what we put out there and whether it's something the consumer would go for," she said. Google will rely on companies like LG or Huawei to push the envelope on Android Wear, Singleton said. Some are worried the slow adoption of some smartwatch features will lead to customer confusion.
"That may be good for fashion companies who may want to push their own agendas and features, but it also leaves behind an incomplete Android Wear experience," said IDC analyst Ramon Llamas, Given its struggles so far, maybe Google's just hoping people try out any version of the Android Wear experience, The Smartest Stuff: Innovators are thinking up new ways to make you, and blue watercolor poppies iphone case the things around you, smarter, CNET Magazine: Check out a sample of the stories in CNET's newsstand edition, Motorola and LG haven't lit the smartwatch market on fire with Android Wear, Maybe Michael Kors or Movado can..
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